Rugby League Coaching Manuals

One World Sports features sports that are ranked #1 in their home markets and delivers them via broadcast, cable, the internet and mobile to sports fans across the United States. NRL matches will be screened across some of the biggest cities in the USA via America One's national television network reaching an audience in excess of 35 million households in 125 markets. NRL news will also be available on One World Sports WAP, which delivers international sports news to mobile phones.

Rugby League is easy for American viewers to understand because of its many similarities to USA football. Rugby League has often been referred to as "football without the padding" and American viewers have shown a passion for its speed and hard hitting action.

"Our viewers and stations loved our coverage of the Four Nations Cup last fall, and they have been asking for more," said Preston Bornman, President for America One. "With the launch of One World Sports on the Mobile Web, we can now reach younger fans on the move."

"We are excited about working with One World Sports to raise the profile of NRL and Rugby League in the USA," said Graham Annesley, Chief Operating Officer of the NRL. "Delivering the full season is an important part of our strategy to grow the sport in America, and having a dedicated partner from the first week's action through the Grand Final is key to that goal."

Targeted marketing to USA rugby player, participants and fans will be support by the America National Rugby League (AMNRL), which is headed by David Niu. Commenting on the new NRL-One World Sports partnership, Niu said, "I look forward to expanding the sport of rugby league to our national fan base."

America One's One World Sports will telecast 30 weeks of NRL action starting with this weekend's action. The season runs from March 12 through October 3.